If you have been using our tools and strategies here at Social Lead Ninja you will be having new people request to be your Friend on Facebook – every single day.
When used correctly Facebook lets you rapidly connect with these people. You get to see their family, their hobbies, their loves, their dreams and even their frustrations.
This ability gives you incredible power to find the common ground needed to cultivate a relationship.
So with all these new friends hitting your Facebook account what concrete steps do you need to take to recruit these people into your business?
Real relationships with your friends, customers and distributors is the key to long-term success in the Network Marketing Industry.
I would even go as far to say that a better way to describe Network Marketing is Relationship Marketing.
Because people order products from, and build business with those they know, like and trust.
These three fundamental ingredients create the essence of a healthy relationship between you and another person. Think about your own network marketing business – your best customers and reps are those with whom you have the best relationships.
Look at the most successful distributors in your company, as well. The same holds true for them too.
“If you would win a man to your cause, first convince him that you are his sincere friend” – Abraham Lincoln
Here are the steps once a new person from your Twitter (or other marketing) requests to be your friend.
1) Go and quickly scan their profile to make sure they are not part of something that morally you disagree with. If so deny their Friend Request and move on to the next person.
2) Accept their Friend request (and understand that there is incredible PSYCHOLOGICAL power in a person asking to be YOUR friend as opposed to you asking to be THEIR friend.)
3) Go to your new friend’s profile and perform a minimum of the following 3 actions:
- Like 1/some of their post(s)
- Sincerely compliment them on a photo or a personally written post.
- If there is something you particularly like then Share it on your wall.
4) Send them a Facebook Message to start a conversation and start developing the relationship.
Your goal is to have 10 conversations a day
Because the growth of your business comes from the number of people you can expose your business to.
It is a game of numbers, and the more people you can persuade to watch a video, attend a webinar or speak with your sponsor/upline, the more money you will make.
The 10 Penny Game
Put 10 pennies in your left pocket and every time you have a conversation with someone transfer 1 penny to your right pocket.
Do you not end your business building efforts for the day until you have transferred all 10 pennies.
I use 10 as an example to illustrate this extremely powerful concept to hold yourself accountable to perform real actions that move you closer to your financial goals.
If you have a full time job, and then get home to make dinner for the kids then perhaps 3 conversations for the day might be more realistic for you – so you would put 3 pennies in your left pocket.
Here are a few Conversation Starters you can adapt for yourself:
Hey Dave, thank you for friending me here on Facebook. It is great to meet you;) Tell me a little about yourself, how do you spend most of your time?
Hi Mary, thank you for friending me. I see you have a lovely looking family:) I have 2 daughters as well. Do you still live in Melbourne? I have some friends there. Tell me a little bit about yourself just curious how do you spend most of your time?
Hi Joe. Thanks for the friend request. It is good to meet you. Wow I see you have a ton of friends on here;) Tell me a little about yourself, how do you spend most of your time?
Notice here I did not ask them ‘What do you do?
It is what most marketers ask and you do not want to be ‘most marketers’ or be thought of as a ruthless networker, a social climber or, heaven-forbid, a gold-digger.
What if the person is not exactly proud of what they do, or embarrassed by it?
The question ‘How do you spend most of your time?’ allows the other person the flexibility to reply with what they feel comfortable with at that time.
I want you to burn the following 2 things into your mind and think of them every single time you deal with people.
1) Always treat people as you would like to be treated.
Do you like people to hit you up on Facebook and without getting to know you puke a link at you for their deal?
No right? So from now on you don’t do that either.
Do you like when people sincerely compliment you on your lovely kids (smile, house etc) and are genuinely interested in you?
Yes right? So you want to do more of that.
2) All things being equal, people will buy from those people they know, like and trust.
How do you develop trust, and get people to like you?
You listen to them, you show genuine interest, and you give sincere compliments.
You say and do the things that you like to have said and done to you.
You buy and apply the incredible truths found in books like: How to Win friends & Influence People and How to talk to Anyone.
“You can make more friends in two months by being interested in other people than you can in two years by trying to get people interested in you” – Dale Carnegie
Your goal in your first message is to begin the journey of making a new friend.
You always want to build the relationship first.
To repeat what I said back at the top – we are in Network Marketing but perhaps one of the better ways to describe it is Relationship Marketing.
You want to connect with your new friends as people. You want to uncover their hopes, their dreams, what excites them and what keeps them awake at night with worry.
As they are sharing about their life with you you can share stories about your life. We are all hardwired to to love stories.
Use F.OR.M to perform..
One of the biggest compliments you can ever pay another person is listening to them and giving that person your undivided attention.
“He or she that asks the questions controls the conversation,” and F.O.R.M gives you a fantastic way to structure a conversation and put you in control by asking quality questions, and letting your new friend talk.
F.O.R.M stands for…
- Where did you go to high school or college?
- Do you have any kids? How many? What are their names and ages?
- Are you married? What is your spouse’s name? How did you meet?
- How do you spend most of your time?
- Sounds like a fun job have you been doing it long? Wow you must love it to be doing it for 12 years
- What kind of work do you do?
- What do you like about your job?
- What do you like least about your job?
- How long have you been working there?
- How did you get started in that field?
- When you are not working, what do you love to do for fun?
- Are you into sports at all?
- Where would you like to vacation if money was not required?
- What are some of your favorite places in the world?
- What do you do to relieve stress?
- What’s the most exciting thing you’ve ever done?
- What would the very first thing at the top of your bucket list?
Once you have built rapport with someone and assuming that you like the person that you’re talking with, and you actually would like to stay in contact and/or be in business with them then:
A good way to transition to your business might be like this, “You mentioned that you [don’t like your job, need more money, need more energy, want to lose weight], let me ask you a question…[use one of the questions below]”
- You mentioned that you are a little overweight. Would you like to do something about it?
- You mentioned that you would love to make enough money so that your wife could be home with the kids. Would you like to do something about it?
- You mentioned that you would love to have the money to travel to Fiji with your family? Would you like to do something about it?
- Do you mind if we exchange numbers and talk more about it?
- Do you keep your income options open?
- Are you open to the idea of earning some extra money part time?
- Are you open to earning a couple thousand dollars a month part time?
- Are you open to the idea of traveling more for less?
- If I could show you a way to [fill in the blank], would you like to hear more about it?
Discipline yourself to really listen to people…
While it is important to control the conversation with your questions you do not want to turn it into an interrogation.
Really listen to what the other person is sharing. Your next question should naturally flow from what the other person just said.
The great communicators are always great listeners, and their talk always relates back to what they heard.
Make it your goal to try to understand the other person. Make a game of it and be a detective looking for clues to see whether or not your product or business solves any problems for them.
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