It is no secret that if you are using the Internet to build your Network Marketing business then you NEED to be capturing your prospects’ details so that you can follow up with them and build a relationship.
The first reason, to put it bluntly, is that most Network Marketing company sites (despite their best intentions) suck at converting your prospects into new customers or reps. Think of it this way – if they didn’t suck and easily converted visitors into sales then why would they need you?
If you send your prospects directly to your company site (without capturing their details somehow)…. it is highly likely you will NOT generate a sale and then most of them will vanish in a puff of smoke never to be seen again – along with the time and money you took to get them there.
Secondly, after a first date, 99.99% of couples do not drop everything and get married. Most sane people need to date for a while to build trust, develop a strong connection, and make sure that the other is not a total whack-job😉
The same goes with nurturing your relationship with your new prospects. They just met you, and the majority of them will not be ready to join your business, or make a purchase immediately BUT over time, as trust develops these people will move from strangers, to your warm market and turn into sales.
The problem with conventional Lead Capture Pages…
Quite often the lead capture pages your company supply you are lame and since everyone is using them you are indirect competition with everyone else in the company, and they tend to saturate the market quickly.
Secondly, prospects these days are not dumb and can ‘smell a trap from a mile away‘ and they know that once they enter an email they will be relentlessly emailed to forever and a day.
Therefore – for your lead capture page to be effective…
Your ‘Lead Magnet’ (incentive) must be very strong to get them to enter a real email otherwise they will wriggle off the hook and click away from your page.
Now here is why the Social Lead Ninja suite of Smart Tools makes such a powerful Lead Magnet for you:
Social Lead Ninja is NOT a lead capture form that instantly puts people on guard. Instead it is a very powerful, business-building software, that you can offer a 14 day FREE trial of.
Instead of sending your prospects something that competes with whatever they are already doing (setting up resistance and tension) you build a relationship with them by helping them to use the Social Lead Ninja platform.
“A USEFUL, time-saving Software will ALWAYS have a much higher perceived value than an ebook, free report or email course.”
Social Lead Ninja gives you something very special to engage your new prospects about, and build a relationship around.
When someone signs up for a FREE trial from your referral link you will get a ‘Lead Notification’ email with their name and email to contact them.
A simple message like the one below now positions you as someone who can help them build their business – a person of value NOT a competitor:
“Hey I see you signed up for Social Lead Ninja. I am finding it excellent and have some handy tips and tricks for it if you need any help. Just let me know”
When you promote Social Lead Ninja the leads you generate are motivated people – who obviously understand that they will need to market to be profitable! This alone should excite you!
- You are positioning yourself as a person of value – someone who can help them, AS OPPOSED to someone trying to pull them into your deal.
- You can reach out and build a relationship around helping them maximize Social Lead Ninja. Then you can softly lead them to your business after you have earned their trust!
- You are not competing with every other person in your company using the same lead capture pages.
And something that I know affects ALL Network Marketers…
When your new recruits come to you asking ‘Ok I joined now what do I do?’ you can have them join Social Lead Ninja and do what you do to generate leads and income.
You will never be at a loss for a Marketing/Lead Generation System to give your new recruits to build their (your) business!
If you are someone not just wasting your time treating Network Marketing as a hobby BUT actually treat it like a business then you will want and need to leverage the use of powerful business building tools. Why?
Simple – you will save massive amounts of time!
You will leverage very powerful marketing technology, and have a very clear & powerful advantage over your competitors who either do not know about us, or are just too plain ‘cheap’ to invest in marketing their business.
Let’s put it another way. Let’s say you were walking into battle with a .38 Special and knew that a six-barreled, 7.62 mm, 5000 round-per-minute mini-gun was available, wouldn’t you ditch the tiny pistol and grab the bullet-spitting beast? Only a fool would not.
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